Cart abandonment refers to leaving the website while items remain in the cart without finalizing the transaction. According to the Magnum definition, this form of abandonment occurs when the shopper stops at the hyperventilated stage after adding the chosen products to the basket or the shopping cart. This certainly means that the shopper intends to buy something from the site. Hence, when this period of inactivity is reached, it activates the algorithms of Magento to flag the basket as abandoned, a form of marking crucial in starting any recovery strategies.
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